Our Team

In addition to her job as a senior product manager at Taboola, she is also involved in media and news products.

In the past, she served as a coordinator in the Budget Department at the Ministry of Finance, where she was responsible for transportation, water and agriculture. Among her responsibilities, Shira was involved in shaping the government decision on socioeconomic strengthening of the Bedouin community in the Negev—the first such decision to be drafted with the active participation of members of the Bedouin community.

In 2018, she was part of the founding team of Yanabia, since when she has served as a member of its board of directors. Shira has a BA in Economics and Political Science from Tel Aviv University, and an MA with a specialization in finance from the Interdisciplinary Center Herzeliya.

Yarona Ben-Shalom Richardson is a social worker, organizational psychologist, manager and entrepreneur.

She holds a range of strategic managerial positions, including: director of the southern branch of Shatil – the New Israel Fund; senior program director at JDC-ELKA; co-director at Mifam (southern branch); project manager of the Regional Campus for the Education and Rehabilitation of Bedouin Children with Special Needs; project manager at the "Neve Briut" health center in Beer Sheva; overseeing the implementation of government resolutions and more. She specializes in strategy, public and municipal government, inter-sector cooperation, developing partnerships and leadership, developing services and working with Arab and Bedouin society.

Ms. Richardson is proud to be one of the founders of Yanabia.

Graduated with a BSc in Life Sciences and a Masters in Business Administration from Hebrew University in Jerusalem.

She brings with her a wealth of experience from industry, having served as the CEO and other management positions in various companies.

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She also serves on the board of directors of a number of publically-owned companies and works as a business consultant. She has also volunteered as a mentor for many years with the Keren Shemesh Fund.

David Gordon is head of investments at Longliv Ventures, a venture capital firm specializing in digital health investments.

He has previously held senior management positions in innovation, product development and strategic planning at Intel.

He is one of the founders and  held a senior executive position at Orange Israel (Partner).

He has served as a research fellow at the Institute for National Security Studies (INSS).

In the 1990s, he was a correspondent and senior editor at the Maariv, a leading Israeli daily newspaper.

David holds a bachelor's degree in computer science and a master's degree in archaeology from the Hebrew University of Jerusalem. He also has earned adiploma in negotiations and conflict resolution from Tel Aviv University.

Nimrod Sheffer was previously head of the Planning Directorate of the IDF and served for many years as a combat pilot and commander in the Israeli Air Force. 

After completing his army service, Nimrod served as CEO of Israel Aerospace Industries (IAI). In recent years he has served as a board member for MAOZ and Yanabia and has supported the Desert Stars initiative almost from the day it was established.

He is married to Haya and has four children. He holds a bachelor's degree in geophysics from Tel Aviv University and a master's degree in public administration from Harvard University.